Working for yourself consumes a lot more time than the 9-to-5 day job. It's not unusual for an entrepreneur to put in 16 hour days at the very least. There is a lot to be done on a daily basis, and you're most likely the only one who's doing it. Work/life balance quickly tilts towards work and not much else.
Instead of letting the business overtake your life, focus on your time management. Every day, make a list of what needs to be done, how, and when. Finishing projects on time requires discipline. Creating a daily list helps you stick to your goals, leaves you with more time to yourself, and keeps clients happy.
No one is going to know who you are unless you talk about yourself, and what you have to offer. Understandably, this is tough to do for some, but you can't expect your work to speak for itself. Buy email lists of your target audience, and take advantage of applications that do mass emails for you, such as Mailchimp. Take out ads in appropriate trade publications, or ones that fit your target demographic.
Social Media Engagement
This is part of your marketing strategy, but it's a little different. Blogging, Facebook, Twitter, and Google+ are ways you can keep your customers up-to-date about what's happening with your business, your thoughts on how things are going, offer discounts for responding, and helps create a public face for your business. Instagram and Pinterest may be a beneficial platform to showcase your brand also.
Use Current Technology
That flip phone from 2003 isn't going to be very effective in keeping up with emails, nor is that Nokia 3310. Upgrade to a smartphone and get current. Efficient communication with clients is key to a successful operation, and it's not always done by voice. Email and texts tend to be preferred by many as it's seen as more convenient means of communication. Some people even prefer to use instant messaging. Don't lose that deal if you're away from your computer -- a smartphone makes you instantly reachable, and you can react to a deal quickly.
One of the advantages of being a freelancer is the ability to work anywhere there is wifi. But having a meeting with clients at a large, coffee shop chain isn't quite appropriate. Renting office space or shared space is a cost-efficient way of maintaining a professional office for meetings. Having a meeting space available at the drop of the hat is convenient, and lets you experience the benefits of rental property without sucking up all of your profits.
Renting shared space like the ones at Hub83 is a perfect example of rental property benefits. You can rent an office space configuration to meet your needs instead having to rent a vanilla box, then kit it out. Hub83 offers everything from private offices, shared spaces, and meeting rooms, to a virtual office that helps to make you look bigger than you really are. In turn, you drop in whenever you need to, minus the burden of having to maintain your own office space.