1. Pick Your Date
This is an important first step. You’ve heard the term “save the date” and this was created for such a point as this. At this stage, all the other details are not important but zeroing on a specific date right now that gives you enough time to market and plan the event and gives your attendee list time to anticipate and plan for it as well, are crucial. Even if you don’t have a venue or caterer scheduled, picking the date is the most important first step.
2. Plan an Agenda
What is your intention for this meeting? Is it an informal “After Hours” networking event, a panel discussion with speakers, or an educational seminar? This is the stage where you plan out what it is you are trying to accomplish and all the details that go along with it. Making a simple draft of an outline of what’s to be discussed is a great place to start, adding more details and refining as you go.
3. Marketing Strategy
To get the best turnout for your event or meeting, marketing will be a key component to getting the word out to the intended audience. Starting early, at least 4 weeks before the event, gives you the best leverage when it comes to a proper marketing timeline. As soon as your date is established, your marketing campaign needs to be launched. Determine what outlets would be most beneficial in getting the word out to your audience, e.g. social media, direct mail, email marketing, etc. Then begin your campaign, pronto!
Do you need to cater your event? Is it just an informal meeting with light snacks or a larger event where you’ll be providing a meal? Is there a cost for admission to help supplement the cost of the food provided? Finalizing this part of the process is critical in determining your budget and what you’ll advertise that your event will be providing. Your local chamber office has a large selection of caterers available and you can cross promote for a budget-conscientious effort to a successful event!
With the Taste of Chicago right around the corner, Chicagoans are looking forward to a plethora of various kinds of food, drinks, and entertainment – an annual tradition that brings thousands to the streets of downtown to get a little taste of all that delicious Chicago cuisine! Giving you a whole new list of restaurants to visit or patron and ideas for next your meetup.
Hub83 offers professionals and businesses the opportunity to rent office space in a variety of configurations at different price points. With a variety of event and meeting space available, the Hub has the perfect backdrop to your next event or business gathering. We are strategically located off I-90 in South Barrington with other locations coming soon. Our offices have full amenities including conference rooms and a lounge to meet with fellow entrepreneurs. Contact us today for a tour of our spaces and learn more about our virtual mailbox and receptionist services.